The Power Breakfast is a joint initiative of the Israeli trade attaché to Shanghai, Mr. Elad Gafni, and Roni Keret, in charge of promoting Israel-China relations at GWC. The event highlighted the hottest trends in Internet and mobile technologies in Israel. Representatives of Israeli companies with significant activity in China presented, including executives from Supersonic, Visualead and ironSource. Forty senior Chinese executives from the Chinese web and mobile industries were also present. The Power Breakfast began with an opening address from the Israeli Consul General in Shanghai, Mr. Arnon Perlman.

The Israeli companies which took part in the event represent two significant trends in the Chinese-Israeli economic relations over the past year: a massive rise in investments by Chinese companies in Israeli startups (leading Chinese investors are funding the three Israeli companies mentioned above), together with a rise in the export of Internet services from Israel to the Chinese market (following the rise in revenue, the three Israeli companies opened local offices in Beijing and Shanghai.)

Elad Gafni, Israeli Trade Attaché to Shanghai from the Foreign Trade Administration said: "This is the first event of its kind at the Israeli Business Center in Shanghai, which was inaugurated last November. Beyond the great potential of this event for Israeli web and mobile companies, it is also an opening shot for similar events in other fields where there is potential for cooperation with China. I invite Israeli companies to utilize the services offered by the Israeli Business Center in Shanghai and by the staff at the trade mission. The Israeli Business Center in Shanghai can help exporters take their first steps in the Chinese market and can serve as a springboard for their continued operations, diminishing risks and reducing initial costs like renting offices. Additionally, the center allows companies arriving in China for short periods of time to hold meetings in a convenient, predetermined location."

In 2014, trade between Israel and China reached $11.14 billion. The sum total of exports from Israel to China stood at $2.7 billion and was 4% lower than in 2013. The drop in exports was mostly in the diamond and gem industry and in industrial products. Exports from China to Israel continue to grow and the sum total of exports stood at $8.1 billion in 2014, 8% higher than in 2013. Most exports included machinery, electrical and communications equipment and products from the textile, chemical and metal industries.