Wix, provider of a popular DIY website creation platform, has more than 55 million users worldwide, and a market cap of $600 million, following an IPO in 2013. Another Israeli company, SodaStream, purchased a Super Bowl ad spot in 2014, featuring actress Scarlett Johansson.
Although the cost of Wix's buy is undisclosed, it is believed that a 30-second spot this year comes with a price tag of approximately $4 million.